
You’re not alone.
It’s one of the most common concerns new parents bring up - often after noticing their baby’s head looking a little… flatter than expected.
The official terms are:
Plagiocephaly (flat on one side)
Brachycephaly (flat across the back)
And naturally, the internet is full of “solutions”.
Some helpful…
Some unnecessary…
Some potentially unsafe.
Let’s clear it up.
This is one of the biggest misconceptions.
👉 Pillows marketed for flat head prevention are not recommended for sleep.
In fact:
Babies should always sleep on a firm, flat, clear surface
Pillows, positioners, and sleep aids can increase the risk of SIDS (sudden infant death syndrome)
So even if a product is:
widely sold
well-reviewed
labelled “safe”
👉 It does not override safer sleep guidance.
Here’s the deal:
If a product says “only use under supervision”…
that means it’s not safe for unsupervised sleep - which is when babies spend most of their time lying down.
And realistically… no parent can supervise every second.
This is where context matters.
Flat spots have become more common since the “Back to Sleep” campaign (which saves lives by reducing SIDS).
So we have a trade-off:
babies sleeping on their backs = safer
but more pressure on the back of the head
Add in modern life:
more time in car seats
more time in buggies
more time placed down
…and less time being held or carried.
Not gadgets. Not pillows.
👉 It’s movement, variation, and contact.
This is the big one.
In many cultures, babies are:
carried
worn
held for large parts of the day
👉 Which naturally reduces pressure on the head.
In the UK, we tend to:
put babies down more
rely on containers (car seats, swings, bouncers)
There’s a place for all of those…
but they shouldn’t be the default.
This is one of the simplest ways to:
reduce time lying on the head
keep baby close
free up your hands
And it ticks a lot of boxes for bonding too.
When your baby is awake and supervised:
tummy time reduces pressure on the back of the head
strengthens neck and upper body muscles
supports development
Start small and build up. Stop as soon as baby isn't happy so they don't associate it with a negative feeling.
Simple shifts make a difference:
alternate the direction they lie in the cot
switch sides when feeding
encourage head turning both ways
👉 Small, consistent variation beats any product.

First - relax!
👉 In most cases, flat spots are positional and improve over time, especially as your baby:
starts rolling
sits up
spends less time lying down
If you’re concerned:
speak to your health visitor or GP
they can assess whether anything further is needed
You may come across recommendations for:
chiropractic adjustments
We've directed thousands of parents at our Expecting Antenatal Classes towards this but more if babies favour turning one way (which can lead to a flat head on one side)
👉 If you’re considering this route:
choose a qualified, experienced practitioner
and use it alongside, not instead of, positioning and movement strategies
Flat heads are:
common
usually harmless
often temporary
And they are not caused by you doing something wrong.
👉 The biggest risk isn’t a flat head…
…it’s unsafe sleep environments created by trying to “fix” one.
You’re not imagining it - there’s a lot of noise out there.
Some of it is helpful.
Some of it is driven by products rather than people.
If you want clear, calm guidance (without the overwhelm), that’s exactly what we support inside our courses and community 💜
In most cases, no. It’s usually cosmetic and improves over time.
No - and pillows should not be used for baby sleep due to SIDS risk.
Start with a few seconds, then minutes, several times a day, and gradually increase. Don't continue if your baby becomes unhappy - they will then associate tummy time with something negative.
In most cases, yes - especially as they become more mobile.
If the flatness is severe, worsening, your baby prefers turning their head one way only or your baby learns to roll within the first month, this suggests they may need to see a health professional to check for neck tension and rule out any health concerns.